Does Character Counts! work?

It is a fair question.

Research has been done, and it would appear that it does.
link

The need to do something is underscored by a survey of
30,000 high school students nation wide.
Ethics of American Youth Survey. link

In stark contrast to our own Albuquerque Journal,
there are news outlets unafraid to investigate and report upon
the issue. link

Other school districts in New Mexico are stepping up
to the need. link