Wednesday, December 02, 2009

The rest of the story

I have been chastised for not telling the whole story, link,
about the $11,000 that the UNM Athletics Department
spent on a PR firm to supplement their own PR Department.

I did not mention that part of the money was used to find
a mentor for the embattled UNM Head Football Coach
Michael Locksley.

According to the Journal;

"Besides helping the department with crisis management and communication strategy, the firm played a key role in getting retired Indianapolis Colts coach Tony Dungy to mentor the embattled Locksley ..."

"... the firm was also instrumental in bringing in Apex Performance "to enhance (the) entire UNM coaching and administrative staff."

"The Athletics Department did not immediately respond to a request for clarification on what services Apex Performance is providing or how much the company is charging."

"And now you know the rest of the story" wikilink

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