APS/UNM; polishing the image conundrum

The Journal reports, link sub req, that UNM is going to spend
another 4M tax dollars to polish its image.

"The university plans to spend more than $4.4 million
this year on strategists, marketing campaigns and
in-house communications staffers, a Journal review
has found. "

If they spent the same four million on a plan to
actually address the problems that are tarnishing its image;
their image likely would not need polishing.

"The university's reputation is directly connected with
student success," (UNM President) Schmidly said ..."

Well ya, it is; but in the opposite direction. Student success
is more likely to improve the University's reputation than
their reputation is likely to improve student success.


By the same logic, if the APS spent $4M polishing its image,
if they hired another $4M worth of Monica Armentas,
strategists, marketing campaigns and in-house
communications staffers, Albuquerqueans would have
the finest school system in the country.

And while APS will be inclined to follow in UNM"s footsteps,
and increase its spin budget, to increase student success;

there is still time to stand in the way of their plan.

It is too late for the 4M tax dollars that will be spent
spinning the truth at UNM.